Change These Two Aspects of Your Email Campains For Higher Retention Rates
Having an email list is one of the best assets an online business owner can have. Suppose you are able to get 1000 people to subscribe to your list. A few days pass and you decide to send them an offer, let's say an affiliate offer as an example. The industry standard is about 1% conversion so that would mean 10 people (1000*1%) would purchase from you. Now suppose that list multiplied to 10000. The 1% now becomes 100 people. If your commission on that is $20, you just made yourself $2000. Just for sending out an email! But at the same time you notice that 200 people have dropped out. Why? While there could be several reasons for this phenomenon, I am going to give you two tips that can really boost your retention rate, i.e., the rate at which people remain on your list. Tip #1 - Offer More Content That Has No Offers The industry has a term called nurturing the list. What this means is that you want your subscribers to be real...